Special thanks to John McCloskey for sending this along. It's AARP's guide for financial advisors who want to do seminars witrh seniors. It's filled with a lot of great ideas...many that you should know but need to remind yourself of when working with seniors. For example...using large typeface fonts and keeping your bullet points simple and short; using chairs with arms;
In my book (Seminars: The Emotional Dynamic) we talk a lot about audience comfort. I was at a seminar recently where the room was set up as theater style (chairs only, no tables) and I can't tell you how uncomfortable I was along with many others in the audience. The speaker handed out several items and we were all trying to take notes but it was useless. I finally moved to the back of the room and set myself up at the corner of one of the refreshment tables so I could write.
There was plenty of room and it would have been easy to make everyone a lot more comfortable...but the speaker wasn't thinking of US!
Making your audience comfortable is the first step toward getting them to like you and bond to you. It also says that you care about them. That's a mini-metaphor for your entire relationship!
Any questions...please e-mail me at frank@frankmaselli.com.
Thursday, January 7, 2010
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